We were made a request by Royal Road Legends, one of the most popular online, fantasy novel reader site, to help them improve their client experience and find new features which could increase revenue. Their main issues were the lack of registrations compared to the huge visitor numbers and to find a new solution to attract more writes to the site. They also requested a new branding and design for the entire site, which is clear, beautiful and works well both on light and dark theme environment.
By recreating the main pages UX and add a brand-new design to the site, we built a far easier and clearer user experience and made many features visible which previously existed as well, but were well hidden from most eyes. To improve the number of registrations, we created a new registration form which has been simplified from the previous version which is being promoted on many pages as well as made the benefits of registration visible for all users. At last and not least and which was the most difficult part, the writer attraction: We added a new informative page for writers which is long enough to show the benefits of using the site, but still short enough not to bore anyone. A new author dashboard has also been added and we cleared up the fiction dashboard to give plenty of tool to writes to keep them enthusiastic.
The changes and plans have been given to the Royal Road team, which they were very happy with and are currently waiting to be applied to the site by their developers. What can be learnt from this project, is that no matter how amazing features you might be hiding in your software, if no one knows about it, it’s the same as not having it in the first place. You need to announce your features loudly to the users and make them easy to access. Just like in this project’s case, you can not only use a development company to build a brand new software, but can also ask them to help you review issues you have with your site and get help on how to improve them.