Joy Beauty Channel


Marquard Media commissioned us to develop a beauty app to complement their lifestyle and beauty magazine and youtube channel in Hungary. The app was to provide beauty tips for customers in order to encourage subscription to the magazine and youtube channel, to engage customers and encourage brand loyalty.


We developed an app which can be regularly updated with new video tutorials and articles directly from the youtube channel and magazine publications, negating any work from Joy, but hooking customers looking for free samples of information and advice from Joy. This function, which is an inexpensive premium add on available to App4grabs customers is very successful as it is truly engaging for customers and very little work or expense for the company itself.


The stylish, contemporary graphic design, high quality photography and practical beauty advice for a range of looks have made this app very popular with users. The youtube video tutorials are regularly updated with new styles, as are articles about fashion and lifestyle. Finally, the app users can subscribe to the magazine directly from the app.